After Comcast complains, Verizon is told to alter deceptive “#1” speed ads

(credit: Verizon)

Verizon ads claiming that FiOS fiber service "is rated #1 in Internet speed" are misleading and should be changed, the National Advertising Review Board (NARB) said this week.

Verizon doesn't actually offer the fastest speeds, but the company justifies the claim based on PC Magazine’s Readers’ Choice Survey. NARB's decision—which came after a complaint filed by Comcast—noted that ranking "was not based on a comparison of objective Internet speed performance and/or a head-to-head comparison of different Internet service providers." Instead, it was based on customers' perceptions.

Verizon ads do note that the #1 claim is based on "customer satisfaction studies," but the board ruled that Verizon's ads made it seem as if the company actually offers the industry's fastest speeds.

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Source: Ministry of Innovation – Ars Technica http://ift.tt/1Pwmcct