To beef up in marketing tech, Salesforce is buying Krux for $340M in cash and stock, potentially $750M overall

 Salesforce has made yet another acquisition, once again to build out its footprint in marketing and ad tech. The company has just confirmed that it is buying Krux, a company that tracks traffic (“data signatures”) across multiple devices –desktop, mobile, tablet, set-top — and channels — display, social, search, video. In a statement to the SEC, Salesforce said… Read More

Source: Techcrunch.com