Pokémon Go gets a big revenue boost from its special Halloween event

 Pokémon Go had its first special in-game event this Halloween, and the results are promising for people hoping Niantic will run more in the future: Revenue was up 2.3 times from the week before, according to app analytics firm SensorTower, and daily revenue on October 29, in the middle of the event, was at its highest overall level since September 10, according to analytics provider App… Read More

Source: Techcrunch.com